Project Case Study — Stroybazza
Stroybazza — Construction Materials & Services Platform
CLIENT
Fedor
Owner, Стройбаза Семёновка
СтройБаза, Семёновка
LOCATION
Semyonivka, Russia
Regional building supplies market
DELIVERABLES
Public catalog site · Admin dashboard · SEO setup · Yandex Maps integration
BY THE NUMBERS
5 000+
products in catalog
19 yrs
business in market
1 day
dispatch turnaround
THE PROBLEM
A business with no online presence
Fedor had been running his building materials store in Semyonivka since 2007 — great reputation locally, but zero online presence. Every time a customer wanted to know stock availability or pricing, they had to call. The shop carries over 5,000 SKUs across metal products, cement, flooring, plumbing, and tools. Managing that manually as a non-technical owner was the core constraint.
All inquiries by phone
No way for customers to browse stock, check prices, or start an order without calling during business hours.
Developer dependency
Any change — new product, price update, promo — required calling in a developer. Slow and expensive for a small business.
Search invisibility
Without a website, the business did not appear in Yandex search results for the query "building materials Semyonovka"—the most direct local search term.
No online processing
Customers couldn't compile a list of products before their visit. There was no shopping cart, no price inquiry option—just a phone number.
WHAT I BUILT
Full product catalog with category filters
8 main categories, per-category specification filters (dimensions, material, grade), availability badges, and price display. Built to handle 5,000+ SKUs without performance issues.
Semi-online: catalog browsing + quote-based checkout
A full e-commerce checkout (payment, delivery tracking, real-time inventory) wasn't the right fit for a local supplier with 5,000+ physical SKUs and a workflow built around phone confirmation. Instead, the goal was a "semi-online" model: customers can browse the full catalog, add items to a basket, and submit a quote request — Fedor's team then confirms and arranges collection or delivery.
The key constraint was that Fedor needed to own the site completely. No developer calls for routine tasks.
Fedor runs it himself, every day
The measure of success was simple: after handoff, Fedor needed zero developer involvement for routine tasks. The dashboard covers:
- ✓Add new products with photos, price, SKU code, and category
- ✓ Edit prices and toggle in-stock / out-of-stock status
- ✓Create and manage seasonal promotions and sale banners
- ✓ View and manage incoming quote requests
- ✓ Publish blog posts for SEO without developer help
""Now I update prices myself when suppliers change them. I don't need to call anyone — I just go into the dashboard and change it. It's like having my own shop on the internet that I actually control.""
NO ONLINE PAYMENT — AND THAT’S A DELIBERATE CHOICE
Implementing a full-fledged checkout system with payment processing would have added weeks of development time, introduced legal complexities regarding online payments, and incurred ongoing maintenance costs. Most importantly, it didn't align with how Fyodor’s customers actually make purchases: they want to review and confirm the order rather than pay online for a pallet of rebar. The quote-request model fits the actual workflow perfectly: the customer builds a cart and leaves their phone number, then Fyodor calls back to confirm availability and arrange delivery.
OUTCOME
- ✓The business appears in Yandex search results for local queries regarding building materials
- ✓Over 5,000 products available online with pricing and stock status
- ✓Inquiries arrive outside business hours—zero missed calls
- ✓Fyodor manages all content independently—without relying on a developer
- ✓4.8 rating on Yandex Maps, linked from the website
Screenshots
Results
StroiBazza went from zero online presence to a self-sufficient digital operation — and the emphasis is on self-sufficient. The real test of the project wasn't launch day; it was the weeks after, when Fyodor needed to run the whole thing without calling a developer. He does. Prices change when suppliers change them, new products go up, seasonal promotions get published — all from the dashboard, all by him. For a small business that previously paid for every minor edit, that independence is the entire point.
The semi-online model proved to be the right fit rather than a compromise. A full checkout with online payment would have added weeks of work, legal overhead, and a workflow that didn't match how the customers actually buy a pallet of rebar. Instead, the site does what it's good at — letting people browse 5,000+ products, check real prices and availability, and submit a quote request — and hands the rest to the relationship Fyodor has built over nineteen years. Browsing and lead capture happen online; confirmation and trust stay human.
The visibility shift was immediate. A business that was invisible for "building materials Semyonivka" now shows up for exactly those local, high-intent searches, and quote requests come in outside business hours — no more missed calls. Backed by a 4.8 rating on Yandex Maps linked straight from the site, StroiBazza now has what it never had before: a storefront that works while the warehouse sleeps, owned and run entirely by the person who knows the business best.